Does apple still limit app download size

The 50MB limit is more reasonable than 20MB, for sure. But at this point, it seems odd that Apple still caps data in this way. Apple waited a year and a half before expanding the cap to 20MB in February of ; by then, users had run up against limits not only when it came to getting apps, but when wanting to download to a podcast or a music video from the iTunes Store.

The move may also have been in part a preemptive Retina graphics strike, as the iPhone 4 was released later that year.

Even 50MB is too low a limit for downloading some iOS apps over a cellular connection. Those who brush up against the high end of their data plans are quickly warned, and unlike other overages in the industry, cellular data plans are fairly easy to upgrade.

Cellular carriers aside, Apple already offers separate regulation controls within iOS: The Store screen of the Settings app has a switch for using cellular data to make purchases, and parents worried about their children going on an app bender can disable app installation altogether. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog.

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